“ЗӨӨЛӨН ХҮЧ”-НИЙ БОДЛОГО БА МОНГОЛ УЛС

Abstract

The term “Soft power” was first introduced to modern political science, particularly international relations by Joseph S.Nye, a Professor at Harvard University, United States in 1990. Soft power policy indicates a non-coercive and cost-effective political method that uses culture, political values and foreign policy to influence others and achieve the desired goal. Thus, soft power today has become an imperative part of the foreign policies of the most countries, especially those countries with leading policies and intentions to lead, and a contention to yield results with the use of soft power is developing. Due to the effects of globalization, the interrelations between countries have increased and it has become costly to solve problems by military force or through economic pressure, and this factor signifies the relevance of the soft power. As the world actively studies soft power on an academic and policy level, and makes various steps towards its practical implementation, Mongolia shouldn’t be excluded. In other words, there is a crucial need for intensifying the study on soft power policy, making it known to the decision-makers and using it to promote Mongolia abroad. On the other hand, foreign countries’ soft power policies are being implemented vigorously in Mongolia. The article reflects on some suggestions about the ways to realize Mongolian soft power policy and counterbalance this influence.